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enquiry@vinsys.aeDevelop public relations skills to build a positive image for a firm or individual.
AIBMC - Certified Public Relations Manager Course
CPRM Certification Training
Join the CPRM: Certified Public Relations Manager course to create positive publicity, manage reputation, build effective media relations, and manage crisis effectively for a group or organizations. Vinsys, in collaboration with the American Institute for Business Management and Communication (AI
128
190 Partipants
Understand the challenges in building PR.
Identify the essential skills of a public relations manager.
Earn the AIBMC CPRM certification
Course Overview
The CPRM training will empower you with the skills to excel in public relations. You will be able to shape and uphold a positive image for a firm or individual through your interactions with the media, customers, and relevant audiences. Our course will equip you with the skills to plan, research, evaluate, and implement PR strategies effectively. We familiarize you with advertising, exhibitions, external public relations sources, media relations, product management, and various important aspects that help you build effective PR goals.
The holistic CPRM program will develop your skills to coordinate effectively with suppliers, publishers, photographers, and designers. Our course of study is comprehensive, combining various educational activities like quizzes, group discussions, Q&A sessions, case studies, and assignments to instill in you the confidence to deal with media. This advanced course will help you coordinate and lead your PR team to eliminate negative images effectively.
We have partnered with AIBMC to deliver the CPRM course online. Upon completion, you will be eligible for the CPRM tests to earn the prestigious AIBMC certification. This certification is highly regarded in the public relations industry and will demonstrate your credibility and competence, opening the door to a wide range of job opportunities. What are you waiting for? Enroll today!
- Individual
- Business
Course Objective
This specialized course will make you:
- Understand and master public relations fundamentals, including principles, and the best practices essential for managing an organization's public image.
- Examine how to build and maintain positive media relations by effectively engaging with media outlets, journalists, and influencers to promote positive coverage.
- Evaluate and pay attention to enhancing crisis communication skill to handle media scrutiny and protect organizational reputation during crises.
- Create strategies for PR campaigns by becoming expert in executing, planning, and evaluating strategic PR campaigns aligned with organizational objectives and goals.
- Understand the ethical and legal frameworks to practice public relations smoothly by maintaining compliance and integrity in all PR activities.
- Assess and leverage digital platforms such as social media and websites to make public relations campaigns successful.
- Create business literacy to help you understand your business's operational, financial, strategic, and analytical prospects.
- Examine the history of public relations, such as public opinion, community relations, event management, crisis management, etc.
- Understand how to launch a new product and build a good image of the existing products.
- Learn the techniques of advertising promotion by learning goals, identifying target audiences, and determining the budget.
TARGET AUDIENCE
This course is excellent for those who want to make their career in public relations. It is an excellent course for:
- PR professionals
- Marketing and communication specialists
- Corporate communication teams
- Business owners and entrepreneurs
- Journalists
- Event planners and managers
- Nonprofit workers
ELIGIBILITY CRITERIA
This is a professional program that has a few prerequisites to fulfill:
- Bachelor's degree in any field
- At least 1 year of experience in business communication, public relations, or a relevant field.
- At least 25 hours of business communication approved training. (optional for degree holders)
Please get in touch with us to learn more about the eligibility criteria.
Course Outline
Module 1 : Communication and the Roles of Public Relations
Module 2 : Making Videos
Module 3 : Working with Suppliers, Publishers, Printers, Photographers and Designers
Module 4 : External Public Relations Sources
Module 5 : Promotions and Functions
Module 6 : Exhibitions and other Events
Module 7 : Working with the Media
Module 8 : Visits, Sponsorship and Educational Activities
Module 9 : Ethics and Law
Module 10 : Public Relations: A Management Function
Module 11 : Communication Models and Theories
Module 12 : Crisis Communication Management
Module 13 : Research, Planning, Implementation and Evaluation
Module 14 : Business Literacy
Module 15 : Management Skills Issues
Module 16 : Using Information Technology Efficiently
Module 17 : Media Relations
Module 18 : Advanced Communication Skills
Module 19 : New Product Development
Module 20 : PR History Highlights
Module 21 : Advertising and Promotion
Module 22 : Product Management
About the Certification
Certification:
The CPRM certification from the AIBMC is a powerful tool to upgrade your resume, demonstrating your skills in public relations. With this certification, you can advance your career by working for leading organizations as a marketing expert, responsible for building a positive image.
The certification showcases your skills in managing client expectations and dealing with media fragmentation and ethical concerns. It will help you play a pivotal role in brand management. You will be at the forefront, shaping and enhancing the image of the brands you work with.
Examination:
The CPRM exam is a pivotal step in your professional journey. Upon completing this course, you can take this exam to earn the prestigious CPRM certification from the AIBMC, a leading USA-based business management institute.
The exam consists of multiple essay and case study questions (5-10 questions). It is a 3-hour exam in booklet form, allowing you ample time to answer each question thoughtfully. We will provide you with detailed information on the exam format, probable questions, and outline.
Choose Your Preferred Mode
ONLINE TRAINING
- Offer specialized courses in tech, marketing, management, and skills development.
- Receive in-depth exposure to the course of your choice.
- Flexible online training services through instructor-led and self-paced training solutions.
- Opportunity to grow your network.
CORPORATE TRAINING
- Well-organized training solutions to improve the knowledge and skills of employees.
- Redesign the training courses to meet your needs.
- Committed to improving communication, collaboration, and productivity within a team.
- Educate the workforce with new things to close the skill gaps.
FAQ’s
Who should I choose, Vinsys, for management programs?
With over 20 years of experience in the online education sector, Vinsys is a trusted name in the industry. We offer a wide range of management courses in partnership with AIBMC, providing you with a well-recognized certification that can significantly boost your career. Our virtual training experience is robust, ensuring that you receive the same level of in-depth understanding as traditional coaching services. Our modules are always up-to-date and well-defined, reflecting our commitment to excellence.
Is this CPRM course open for aspiring candidates?
This program is for experienced public relations managers with at least one year of experience in this field. Please contact our team to learn more about the eligibility criteria.
Is it a self-paced program?
Our CPRM course is flexible, offering instructor-led, self-paced, and blended training modes. You have the freedom to choose the mode that best suits your schedule and learning style. We understand that you have other priorities, and we ensure that you can balance your education with these responsibilities, empowering you to take control of your learning journey.
What are the advantages of the CPRM course?
This course offers a host of advantages, including:
- Career opportunities in leading firms
- Help you find a prestigious job position
- Proficiency in public relations
- Generate leads
- Improve your communication
- Help you play a significant role in brand recognition
How long does this program last?
The course duration will vary. We request that you consult our team to learn about it. It is primarily dependent on how you want to complete your course—self-paced, instructor-led, or blended.
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Reviews
Joining this program is nothing less than an opportunity for me to craft my niche in public relations. I am now bold enough to face media in every situation, whether it's a press conference or a crisis management scenario. I can now lead my team to stay positive and focus on promotion effectively.
Faizan Al ShehhiManager
This descriptive program highlights product advertisement strategies, business literacy, media relations, communication, and public image building. Every session was power-packed, imparting something new related to public relations. I have enjoyed it a lot.
Amaro IbrahimSenior Executives
Joining this program is nothing less than an opportunity for me to craft my niche in public relations. I am now bold enough to face media in every situation, whether it's a press conference or a crisis management scenario. I can now lead my team to stay positive and focus on promotion effectively
Roros AdamJournalists
The program incorporates every essential aspect of public relations required to become a specialist. Our event management team has observed that the course is beneficial for developing practical skills in client management, ethical practice, and media communication.
Riya SachdevMarketing Manager