• Collaborate with the marketing team to develop paid marketing strategies that align with overall business goals.
• Conduct thorough market research to identify target audiences, keywords, and competitive landscape.
• Develop comprehensive campaign plans, including budget allocation, ad creatives, and targeting parameters.
• Create and manage paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, etc.
• Develop compelling ad creatives, ad copies, and landing pages to maximize click-through rates and conversion rates.
• Set up and optimize campaign parameters, including targeting options, bid strategies, and ad placements.
• Monitor campaign performance, ensuring ads are running effectively and within budget.
• Regularly analyze campaign performance metrics, such as click-through rates, conversion rates, and return on ad spend (ROAS).
• Identify trends, insights, and areas for improvement, and implement optimization strategies accordingly.
• A/B test ad creatives, copy, and landing pages to continuously improve campaign performance.
• Define and refine target audiences based on demographic, psychographic, and behavioral characteristics.
• Manage and allocate budgets effectively across different campaigns, platforms, and audience segments.
• Monitor spending to ensure campaigns stay within allocated budget limits.
• Generate regular and ad-hoc reports on campaign performance, presenting key insights and recommendations to the marketing team and stakeholders.
• Provide insights into the effectiveness of different channels and campaigns to inform future marketing strategies.
Call: Pratima 8530190131
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience for 4-5 years in planning, executing, and optimizing paid marketing campaigns across platforms such as Google Ads, Facebook Ads, etc.
• In-depth knowledge of digital advertising trends, best practices, and industry standards.
• Proficiency in using analytics and advertising platforms (e.g., Google Analytics, Google Ads, Facebook Business Manager).
• Excellent communication skills to collaborate with cross-functional teams and present insights effectively.
• Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing certifications.
• Experience with marketing automation tools and platforms.
• Familiarity with SEO principles and how they interact with paid advertising efforts.