Vinsys

Social Media Expert

Pune

Roles And Responbilites:

•   Develop and implement a comprehensive social media strategy aligned with the company's goals and target audience.
•   Identify key social media platforms for the brand's presence based on audience demographics and industry trends.
•   Set clear goals and KPIs for social media campaigns, focusing on brand awareness, engagement, lead generation, and conversion.
•   Create compelling, high-quality, and visually appealing content for social media platforms, including text, images, videos, and infographics.
•   Adapt content to fit the unique requirements and styles of different social media channels.
•   Collaborate with the design and content teams to ensure consistency in brand messaging and aesthetics.
•   Monitor and engage with followers, responding to comments, messages, and mentions in a timely and authentic manner.
•   Foster a positive online community by addressing customer inquiries, concerns, and feedback.
•   Initiate and participate in conversations relevant to the brand, industry, and trends.
•   Plan and execute paid social media advertising campaigns to target specific audiences and achieve marketing objectives.
•   Create ad copy, visuals, and landing pages optimized for conversions.
•   Monitor and analyze the performance of paid campaigns, adjusting strategies as needed for optimal results.
•   Monitor and analyze social media metrics using platforms such as Facebook Insights, Twitter Analytics, and Instagram Insights.
•   Provide regular reports detailing key performance indicators, insights, and recommendations for improvements.
•   Identify and engage with relevant influencers and partners for collaborations, partnerships, and co-marketing initiatives.
•   Manage influencer relationships, ensuring that campaigns align with the brand's values and objectives.
•   Stay up-to-date with the latest social media trends, tools, algorithms, and best practices.
•   Propose innovative ideas to keep the brand's social media presence fresh and engaging.

Requirements:

Must have experience in Facebook, LinkedIn, Twitter and Instagram Marketing.
Good knowledge about paid as well as organic social media activities.
Must have hands-on experience in paid marketing.
Good Communication Required
Willing to learn new things, stay upto date with current social media trends
Have good experience in social media tools

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.

Experience:

3 - 4 years of experience

Salary:

Position: