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Salesforce: Data using Marketing Cloud Connect Certification Training
Salesforce MCC201 Tableau CRM Certification
<p>Learn to unify and analyze your data in one place with Marketing Cloud Connect through our 4-day-long Salesforce MCC201 course. Vinsys' industry-experienced accredited trainers enable you to link marketing, sales, or service clouds and ensure seamless customer engagement.</p>
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Marketing Cloud Connect Training Course Overview
Salesforce MCC201 Tableau CRM Certification
Vinsys Cloud Connect course explains how to segment Salesforce data for creating personalized and targeted emails. The in-depth Salesforce training allows you to track/report on those emails, explore what resonates with customers, and strengthen your relationships with them.
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Course Objectives
- Describing Marketing Cloud Connect.
- Connecting a Marketing Cloud account to a Salesforce org.
- Creating individualized content blocks for leveraging Salesforce CRM data using personalization strings and dynamic content.
- Creating an email in Content Builder.
- Utilizing various sending methods for sending to Lead, Contact, Report or Campaign in Marketing Cloud, Sales, and Service Clouds.
- Automating sending emails utilizing a Triggered Email, Automation Studio, and Journey Builder.
- Configuring Synchronized CRM Sources for bringing CRM data into Marketing Cloud.
- Segmenting data using Reports and Filter/Query Activity.
- Creating journeys using Salesforce Activities in Journey Builder.
- Reviewing tracking data in Marketing Cloud, Sales, and Service Clouds.
- Creating analytics reports in Marketing Cloud.
- Creating/Customizing Marketing Cloud reports in Sales and Service Clouds.
- Creating a dashboard based on Marketing Cloud reports
Audience
- Email Digital Marketers involved in managing email channels for their organizations.
- Salesforce Administrators supporting users when Marketing Cloud Connect is installed.
- Individuals/Customers who intend to connect their Salesforce org to Marketing Cloud using Marketing Cloud Connect.
Prerequisites
- No specific prerequisites.
Course Outline
Salesforce Marketing Cloud Overview
- Reviewing the Customer Success Platform.
- Getting to Know Marketing Cloud.
Marketing Cloud Connect
- Reviewing Marketing Cloud Connect.
- Reviewing Various Ways to Connect the Clouds.
Marketing Cloud Connect Configuration
- Exploring Connecting Clouds.
- Reviewing the Prerequisites for Marketing Cloud Connect.
- Reviewing the Salesforce Terminology.
- Connecting a Marketing Cloud Account to a Salesforce Org.
- Reviewing the Prework.
Personalized Digital Marketing
- Reviewing the Functionality that can be Accomplished in Every Cloud.
- Creating a Personalized Email Leveraging Salesforce CRM Data Using Content Builder.
- Using Testing Tools.
- Sending a Marketing Cloud Email Manually to Lead, Contact, Report & Campaign.
- Automating the Sending of an Email via a Triggered Email, Automation Studio & Journey Builder.
- Understanding What Happens When an Email is Sent.
- Understanding Subscriber Statuses.
Synchronized CRM Data
- Explaining the How/Why of Bringing Salesforce CRM Data into the Marketing Cloud.
- Synchronizing Data Sources in Contact Builder.
- Creating Segments Utilizing Filters & the Query Activity.
- Creating a Salesforce Data Extension for Sending.
- Creating a Journey Using Synchronized Data Sources.
- Testing the Journey.
Journey Builder
- Describing Sales & Service Cloud Activities.
- Creating a Journey Using Sales/Service Cloud Activities Tracking & Reporting.
- Understanding Tracking Data Available in the Marketing Cloud.
- Creating/Automating Tracking Reports in the Marketing Cloud.
- Understanding the Tracking Data Available in Sales/Service Cloud.
- Creating/Customizing Marketing Cloud Reports in the Sales & Service Cloud.
- Creating a Dashboard for Marketing Cloud Tracking Reports.
Choose Your Preferred Mode
ONLINE TRAINING
- Instructor led Online Training
- Experienced Subject Matter Experts
- Approved and Quality Ensured training Material
- 24*7 learner assistance and support
CORPORATE TRAINING
- Customized Training Across Various Domains
- Instructor Led Skill Development Program
- Ensure Maximum ROI for Corporates
- 24*7 Learner Assistance and Support
FAQ’s
How's Marketing Cloud Connect Beneficial for Organizations?
Marketing Cloud Connect joins the digital marketing capabilities of your Marketing Cloud with Salesforce's data management, segmentation, and campaign management tools:
- It lets you create unitary customer relationships with more data-driven and personalized conversations.
- Automate the customer journey.
- Utilize powerful Marketing Cloud tools directly within Sales/Service Clouds.
- Engage customers in relevant conversations.
- Drive more leads into Salesforce.
- Ensure consistent branding and messaging experiences.
Are Marketing Cloud Connect Features Workable in Lightning Experience with Salesforce?
Please note that Marketing Cloud Connect features work only in Salesforce Classic. Therefore, clicking the Marketing Cloud Connect tabs will automatically redirect those using Lightning Experience with Salesforce to Salesforce Classic.
What About Sending Marketing Cloud Emails or a Single Email to Multiple Contacts?
Marketing Cloud Connect permits integrated users to send Marketing Cloud emails through the Sales/Service Cloud. A single email to leads, contacts, person account records or a list can be sent through campaigns and reports.
Is Linking Your Salesforce Data using Marketing Cloud Connect Course Different from the Marketing Cloud Connect Essentials Training?
No, they both are similar offerings with separate titles
Are Any Job Roles Aligned with this Salesforce MCC201 Training?
Yes, Administrator, Marketer, and Business User roles.
What's the Hourly-duration of Salesforce's Cloud Connect Course?
32 hours, spread across 4 days
Why Prefer Vinsys for Salesforce Training?
Besides being a globally-respected Individual/Corporate IT training organization, Vinsys is also admired as the top Salesforce learning provider. Its unmatchable offerings, accredited instructors, customizable skilling programs and round-the-clock support ensure the most detailed upskilling experiences, a must for capitalizing on valuable Salesforce Marketing Cloud Connect opportunities.
Why Vinsys
Seasoned Instructors
Official Vendor Partnerships
Authorized Courseware
3,000+ Courses & 2,000+ Modules
In Synch with Tech-advancements
Customizable Blended Learning Options
Reviews
As a Digital marketer, you got to be on top of all the latest tools and techniques that can give you an edge over others. Marketing Cloud Connect training is worth the time and money, especially if you enroll with Vinsys' brilliant Salesforce instructors.
Gary HarrisEngineer
I have been a Salesforce administrator for more than 2 years. When it came to finalizing a course for Cloud Connect, I prioritized the verifiable practical expertise of trainers over their theoretical knowledge and went ahead with Vinsys.
Eric NguyenTechnical Lead
