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Digital Marketing Certification Training Course India
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The Digital Marketing Certification Training is meticulously designed to equip you with practical skills in various digital marketing tools, including SEO, SMO, SEM, email marketing, and PPC. With these skills, you will be ready to kick-start a successful on
Advance Digital Marketing Course
Learn the best practices of online marketing to beat competitors
Learn branding and reputation management strategies
Get opportunities to work closely with reputed organisations
Advance Digital Marketing Training Course Overview
The scope of digital marketing is significantly growing in India and elsewhere. The Digital marketing industry has been projected to reach a whopping 539 billion rupees by 2030 , showcasing its scope and extent in the future. Since digital marketing is more cost-effective than traditional marketing, it is expected to grow consistently. It is high time to think of a career in this sphere, as it ensures exciting prospects and career growth.
Vinsys promises to make you a specialist in online marketing by providing comprehensive Digital Marketing Certification training. Our course begins with the fundamentals of online marketing and progresses to advanced tools such as Search Engine Optimisation, Pay-Per-Click, Content Marketing, and Social Media Marketing. The course module covers a wide range of techniques used in online marketing for brand building. This hands-on training includes projects, quizzes, Q&A sessions, and various learning activities. This approach instils confidence in implementing the learned techniques in real-world marketing scenarios.
Our Digital Marketing program is designed to prepare you for the challenges of online marketing campaigns. We provide strategies to help you outperform your competitors. You will gain valuable insights into Google Analytics and on-page optimisation. It will help you apply a holistic online marketing approach and project you as a promising candidate in leading organisations.
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Digital Marketing Course Objectives
By the end of this course, participants will be able to:
- Understand the core of digital marketing to create a comprehensive online marketing plan aligned with modern customer behaviour.
- Develop on-page and off-page SEO marketing skills to drive organic website traffic by improving their ranking.
- Learn Pay-Per-Click (PPC) marketing techniques such as campaign creation, bidding, budgeting, and audience targeting.
- Examine, execute, develop, and analyse social media marketing (SMM) campaigns to build brand image.
- Evaluate and master in utilising web analytics tools like Google Analytics to make well-informed marketing decisions.
- Analyse digital marketing metrics, such as conversion rate and customer acquisition cost, to practice the marketing success rate and implement the strategies if necessary.
- Create and optimise landing pages to increase the conversion rate and engage customers.
- Apply marketing automation tools to pace the repetitive tasks, maintain workflows, avoid mistakes, and focus on other marketing strategies.
- Understand the changing online marketing trends and Google penalties for sites to provide reliable marketing campaigns.
- Evaluate why and how to work closely with the marketing team and clients to make the marketing strategies successful and long-lasting.
Digital Marketing Training Target Audience
This is an excellent program for those willing to learn online marketing. It is best suited to:
- Entrepreneurs looking for branding
- Digital marketing agents looking to expand their knowledge
- Freshers who want to make their career in digital marketing
- Freelancers looking to grow their client base
- Traditional marketers who want to get the advantage of digital platforms
Digital Marketing Course Eligibility Criteria
The training requires candidates to have:
- Basic knowledge of digital marketing
- Familiarity with social media platforms
- Basic computer operating skills
- Proficiency to understand and write English
- Knowledge of basic internet
- Willingness to learn about digital marketing tools and techniques
- (Note: This course is inclusive, welcoming both freshers and professionals from all backgrounds)
Course Outline
Module 1: Introduction or Basics
- Introduction to online digital marketing
- Significance
- Functionality of internet marketing
- Digital marketing vs. traditional
- Types
- Lead generation
- Target traffic
- Increase visibility
Module 2: Keyword Research & Analysis
- Conduct market research
- Types of keywords
- Keyword research and analysis
- Keyword research tools
- Local keyword research
- Competitor website keyword analysis
- Selecting relevant keywords
Module 3: Search Engine Optimisation (SEO)
- Introduction
- Function
- Concepts and fundamentals
- Google processing
- SERP introduction
- Crawling and indexing
Module 4: On-Page Optimisation
- Hosting selection
- Domain selection
- Meta data optimisation
- Internet linking
- URL optimisation
- 404 error
- 301 redirection
- Heading 1, 2, and 3 optimisation
- Canonical implementation
- Landing page optimisation
- Image optimisation
- Creating XML sitemap
- No-follow and do-follow
- Robot.txt
Module 5: Off-Page Optimisation
- Link-building techniques and tips
- Alexa rank, domain
- White Hat vs. Black Hat SEO
- Link submission
- Link acquisition
- Search engine submission
- Social bookmarking submission
- Article, image, video, web 2.0, PPT, PDF, Classified, and Forum submission
- Citations
- Blog commenting
- Business listing
- Infographics
- Profile link creations
Module 6: SEO Analysis and Updates
- Google penalties and Google Panda updates
- Penguin
- Humming Bird algorithms
- SEO tools
- Backlink tracking, reporting, and monitoring
- Competitor website analysis
- Building backlinks
Module 7: Local Business & Google Mapping
- Google reviews
- Listing verification
- Search engine visibility reports
- Google place setup (images, map, videos, etc)
- Generating local listing in Search Engine
Module 8: Google Adwords or PPC (Pay Per Click)
- Introduction
- Adwords account and campaign basics
- Adwords placement and targeting
- Adwords budgeting and bidding
- Opportunities
- Adwords tools
- Performance optimisation
- Search network
- Display network
- Ads type
- Bidding
- Shopping, video, and universal app ads
- Remarketing
- Tracking script
- Performance monitoring
- Reports
Module 9: Social Media Optimisation (SMO)
- Introduction and types
- Social media networks
- Social media optimisation concepts
- Hashtags
- YouTube, Facebook, Linkedin, Google+ and other platforms
- Image optimisation
Module 10: Social Media Marketing (SMM)
- Facebook optimisation and analytics
- Fan page vs. profile vs. group
- Marketing
- Facebook advertising and its other components
- Creating ad campaigns
- Payment modes
- Twitter and profile creation
- Clicks, retweets, and followers
- Hash tags and conversion
- Linkedin optimisation
- Company & individual profile making
- Linkedin branding
- Linkedin group marketing
- Google Plus tools and techniques
- Google Plus groups
- Google Plus for business
Module 11: Google Web Analytics
- Introduction to Google Analytics
- Navigating Google Analytics
- Real-time monitoring
- Behaviour, acquisition, audience, traffic, content, & live data analysis
- Demographics
Module 12: Webmaster Tools
- Adding site and verification
- Search query analysis
- Setting Geo-target
- Filtration of search queries
- Sitemaps
- Crawls stats and errors
- External link report
- Robots.txt and Link Removal
- HTML suggestion
- (Note: We make necessary modifications in the course outline from time to time so that you can drop an enquiry of the updated module at enquiry@vinsys.com)
About the Digital Marketing Certification
Upon completing this course, you will receive the Digital Marketing Certification to validate your SEO, SMM, and PPC marketing skills. This certification will strengthen your resume and make you a suitable candidate for various marketing profiles, such as marketing analyst or manager.
Choose Your Preferred Mode
Digital Marketing Online Training
- Offers courses to diverse industries to meet their demand for specialists.
- Transparent and interactive learning sessions to enhance confidence and knowledge.
- Ensures that high-quality training is provided at affordable prices.
- It helps you build a solid networking to find growth and confidence.
Digital Marketing Corporate Training
- Focuses on developing skills in the required areas.
- Organises group training to facilitate cooperation and collaboration.
- Incorporates innovative learning activities to develop and apply skills.
- Post-training support to measure training ROI and increase productivity.
FAQ’s
Why should I consult Vinsys for the Digital Marketing Certification?
Vinsys is a reputed name for corporate and individual training and certification. Getting training from us has several advantages. You will:
- Get in-depth exposure to a course to become an expert in applying techniques in the world
- Earn the certification after completing the program
- Project-based training
- Cost-effective training
What is the duration of this course?
This short-term course takes 4 days or 32 hours to complete if you choose the instructor-led training mode. The duration will vary for self-paced and blended training modes. It is better to discuss this with our team before you join.
Does this course include PPC training?
This all-in-one program offers training in SEO, SMM, PPC, email marketing, on-page optimisation, off-page optimisation, and several other marketing trends.
Do you provide certification for this program?
Once you have participated in all activities of this program, you will be awarded with the Digital Marketing Certification.
What are the types of organisations that hire a digital marketing specialist?
They are hired by various businesses, including IT service providers, digital marketing agencies, social media companies, and others. Some big names that hire digital marketing specialists include Facebook, Google, and Amazon.
Is digital marketing sustainable in future?
The future of digital marketing is expected to be bright and secure. The presence of AI has not affected the demand for digital marketers. Digital marketing is leveraging AI technology to make its campaigns result-oriented.
Why Vinsys
Seasoned Instructors
Official Vendor Partnerships
Authorized Courseware
3,000+ Courses & 2,000+ Modules
In Synch with Tech-advancements
Customizable Blended Learning Options
Reviews
This journey has been a revelation for me. I never imagined the course would have such a positive impact on my career. I have gained a wealth of new digital marketing techniques and am ready to contribute my best.
Feroz MehendikarTeam Maneger
In the wake of earning extra, I joined this course. Vinsys’ comprehensive training helped me understand the online marketing strategies of PPC and SMO, which I have successfully applied in my current role. Thank you for this support.
Dr Anurag SrivastavaTeam Lead
As an online marketing company, we are committed to driving better results for organisations associated with us. This encourages us to take digital marketing courses to revive our skills. This is a worthy course to try.
Sourabh RaghuwanshiSenior SEO Executive
Our marketing team has observed this course as a complete guide to online marketing strategies. It has provided a better understanding of Social Media Marketing, Search Engine Optimisation, Adsense marketing, and several other components essential to making bold marketing decisions.
Imran ManiyarSEO Expert
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