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Overview Learning Objectives Who Should Attend Prerequisite Outline Certification

Salesforce Marketing Cloud Consultant (CRT550) Exam Prep Course Overview

Vinsys Salesforce Marketing Cloud course takes you through the solutions for executing tactical and strategic email campaigns. Our experts-led Cloud Consultant training also tests your knowledge and boosts career prospects by helping you pass the Marketing Cloud Consultant exam, necessary for earning the Salesforce Marketing Cloud Consultant certification.

Course Objectives

Understanding the Salesforce Certified Marketing Cloud Consultant exam components.
Familiarizing yourself with the resources needed to prepare for the exam.
Successfully answering example test questions.

Audience

Digital Marketers and Consultants.
Those who wish to clear the Salesforce Certified Marketing Cloud Consultant exam.

Prerequisites

Salesforce Marketing Cloud Administrator credential.
6+ months of Marketing Cloud implementation or consulting experience.

Course Outline

Discovery

Determining the Additional Information Required for Designing the Recommended Solution Given a Set of Business Requirements.
Probing for Information & Recommending an Appropriate Solution Given a List of Branding/Creative Strategies.
Identifying the Viability of External Systems Needed to be Included in a Solution Given a Customer Environment & Goals (POS, CRM, Ecommerce, Data Warehouse, Data Source Inputs).
Gathering Requirements for Customer Data & Segmentation.
Selecting Solution Components Utilizing Customer Information about Subscriber Acquisition, Management & Attrition.
Recommending Suitable Customer Skill-sets Required for Utilizing the Marketing Cloud.

Marketing Cloud Connect

Reviewing the Prerequisites for Starting a Marketing Cloud Connect Configuration.
Sending an Email to a Contact, Lead & Campaign.
Reporting via Sales/Service/Marketing Cloud.
Segmenting

Account Configuration

Recommending Marketing Cloud Roles based on User Stories.
Identifying the Customer Scenario that Warrants the Creation of a Business Unit.
Troubleshooting Issues regarding Reply Mail Management.
Analyzing the Impact of Applying Sender Authentication Package (SAP) to a Business Unit (Link Wrapping

Reporting

Accessing Information in Data Views & Tracking Extracts.
Comparing/Contrasting Standard Reports, Data Views & Tracking Extracts.
Summarizing Send Logs, including the When/Why of Using, Creating & Managing.

Data Design

Explaining Data Objects in the Marketing Cloud (Data Extensions, List Model, Data Retention Model & Publication/Suppression Lists).
Understanding Data Types, Retention & Template Options while Building a Data Extension.
How Data is Retrieved within a Relational Data Model (Basic SQL).
Recommending the Appropriate Import Method with Lists or Data Extensions.
Understanding the Implications of a System being the Database of Records.

Email Build

Building, Testing & Deploying an Email based on Customer Requirements.
Exploring Individualizing the Email Content (AMPscript, Server-side Javascript, Personalization Strings, Dynamic Content & Guide Template Language).
Marketing Cloud Email Technologies (Link Alias Tags, Impression Regions & Web Analytics Connector).

Contact Builder

Describing the Role/Capabilities of a Contact Builder.
Understanding the Impact of Cardinality on Data Modeling.
Using the Data Designer for Incorporating Data Source into Contact Builder.
Building an Attribute Group to be Utilized for a Simple Interaction.

Journey Builder

Comparing/Contrasting Automation Tools like Journey Builder & Automation Studio.
Evaluating the Requirements, Activities & Steps for Creating a Journey, Given a Customer Scenario that Includes Journey Builder.
Explaining How a Contact can Enter a Journey.

About The CRT550 Exam

Exam: Salesforce Certified Marketing Cloud Consultant.
Skills Tested: Discovery and Architecture, Integration, Account Configuration, Automation, Data Modeling and Management & Messaging.
Accreditation: The Salesforce Marketing Cloud Consultant. .
Exam Format: 60 Multiple-choice/Multiple-select Questions & a Pass Score of 67%.
Duration: 105 Minutes.

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FAQ’s

What are the Primary Responsibilities of a Salesforce Administrator?

Work with stakeholders to define requirements, customize the platform, and enable users to extract the most from Salesforce.

What's the Role of a Salesforce Marketer?

Creating targeted marketing campaigns to connect with customers and deliver efficient 1:1 customer journeys.

How are Salesforce-accredited Marketing Cloud Consultants Beneficial for Organizations?

Salesforce Certified Marketing Cloud Consultants bring verifiable experience utilizing Marketing Cloud tools to execute tactical/strategic email campaigns. They can build marketing campaigns by incorporating the content system, segmentation, automation, tracking or analytics, and also make data-driven optimized decisions.

How Many Exams Must be Passed for Securing the Coveted Marketing Cloud Consultant Credential?

Only one, the Salesforce Certified Marketing Cloud Consultant exam.

Which Salesforce Marketing Cloud Consultant Exam Topic Carries the Maximum Weightage?

Data Modeling & Management (21%).

Can Hard Copies be Referenced During the Exam?

No.

What about the Salesforce Cloud Consultant Examination Voucher?

Please note that the CRT550 course includes a voucher

Is Marketing Cloud Exam Preparation Training based on a Specific User Interface?

Yes, the Lightning Experience user interface.

What are the Examination Practice Options?

In addition to the Salesforce Marketing Cloud Consultant exam resources, the certification preparation course provides practice questions designed to test your knowledge.

Why Choose Vinsys for Salesforce Training?

Besides being a globally-respected Individual/Corporate IT training organization, Vinsys is also admired as the top Salesforce learning provider. Its unmatchable offerings, accredited instructors, customizable skilling programs and round-the-clock support ensure the most detailed upskilling experiences, a must for capitalizing on valuable Marketing Cloud opportunities.